Apple's offer is just flat-out false advertising, if you ask me. With each computer on their website they show you the real price and then the financed price. A basic MacBook laptop that costs $1099 can be had for $26.00 a month, they claim. But the real offer here is for a credit card, and a rather poor one, at that. The card allows you to pay no interest for 90 days on purchases over $999 (though right now they have a promotion allowing you to go 180 days without paying), meaning that if you made payments of $26 a month on the aforementioned computer, after 90 days you would still owe $1021, which you would then have to start paying interest on at a rate of 13.74% or more (based on your credit history) per year. Even if you weren't saddled with all this interest, to pay for a $1099 product at only $26 a month means that you would be taking three and a half years to pay for the product, which is longer than a lot of people use their computers for. Since it's a laptop, it has a higher risk of needing repairs, which are likely to run you $200-300 per repair. Put those on the credit card, too, and a single purchase can really get you into trouble. The only reward this card offers is a $25 iTunes card after $2500 in purchases -- a mere 1% cash back.
Dell also offers a financing option. For their least expensive notebook, which costs $549 last time I checked, the monthly cost is listed as $17 a month. This program is called the Dell Preferred Account, but the only reason they prefer you is because you're going to be paying them whopping amounts of interest. Furthermore, the account isn't really through Dell, it's through CIT bank. In other words, it's a credit card. This program is even worse than the credit card Apple wants to hook you up with. After three months of no interest, at which point you'd still owe $498 if you were paying the $17 a month, the APR starts at 17.24% and goes all the way up to an obscene 29.99%.
Presumably, the $26 or $17 a month advertised is the minimum monthly payment you would owe if you put the computer purchase (and nothing else) on your new credit card. Paying the minimum monthly payment on your credit card is one of the easiest and fastest ways, aside from going to Vegas, to get suckered out of a ton of money. So when you're shopping for a new computer, just ignore the monthly payment option. The best way to making purchasing a new computer affordable is to shop for deals online and purchase from a retailer who offers free shipping and won't charge you sales tax.
Photo by erikf
1. Watch the register ring up your sale items to be sure that they ring up at the sale price, because they often don't. If you're not paying attention, you might end up overpaying.
Store loyalty cards, store credit cards, price matching, and shopping through Ebates or Fatwallet will help you save money at many stores. What additional tricks do you use to save money on your retail purchases?
Photo by pmilg
The main reason I'm telling you this is because it's an example of my just ask philosophy. If you're not already in the habit of speaking up for yourself, you should start--you'll be pleasantly surprised at how often you can get what you want. I've had late fees dropped, defective products replaced, you name it. Most of the time, companies seem to want to keep their customers happy.
8 sheets of red, green, pink, and white striped tissue paper - $0.50
25 sheets of white tissue paper - $0.50
60 sheets of holiday colored tissue paper in non-Christmas colors, suitable for birthdays and whatnot - $2.50
2 spools of shimmery blue curling ribbon - $1
6 spools of nice holiday fabric ribbon in year-round colors - $7.50
4 sturdy plastic holiday cups to use as gifts next year - $4
2 Christmas gift bags - $3
3 non-Christmas gift bags - $2.50
1 package Christmas gift tags - $1.50
1 holiday sponge - $0.50
Total with tax: $25
The bad news is that part of my purchase didn't make it into my bag and I didn't realize it until much later, so I'm out $4. Argh! That's pretty frustrating, and kind of puts a damper on the whole money-saving thing, especially because it was the gift items that got left out. I could call them, but it's really not worth a special trip to the store to pick them (one hour round trip). I'd be better off just re-buying the same cups another time when I'm out, if they still have some left. Besides, it's Target, so I doubt they'd even know what I was talking about.
Also, even though I got great deals on everything, I still found myself wondering if I spent too much, particularly on ribbon. However, I take pride in my present-wrapping skills, and if that costs me an extra $10 a year in ribbon, so be it.
1. Holiday decorations and cards - There's no reason to buy these items on December 1st each year for full price when you can buy them on December 26th for half the price. True, the selection will be smaller, you'll have to store your purchases all year (and remember where you store them), and you may have to dig through some disorganized piles to find what you're looking for, but these minor inconveniences are a small price to pay to save a significant amount of money.
2. Wrapping paper - Immediately after Christmas is the best time to buy not just your holiday paper for the following year, but all of your wrapping paper for the following year. Mixed in with the snowmen and Christmas trees, you'll find more generic looking paper, ribbon, and gift bags that can be used for birthdays, graduation, and any other occasion. Even festive colors like red, green, and blue can be made to look unseasonal with the right ribbon--red paper is just as good for Valentine's day as it is for Christmas, and green paper with yellow ribbon is just right for a spring birthday.
3. Cardboard boxes and other packing and shipping supplies - Whenever you buy something online, you get a free box with your purchase. Don't toss the boxes, bubble wrap, or any other materials you receive, and you'll always have shipping supplies on hand when you need them. If you need larger boxes, you can pick used ones up for free at retail stores, which always have more empty boxes than they can use due to all the merchandise they receive (you may have to visit several stores or make special arrangements to make this work, so don't wait until the last minute). Finally, don't forget about the free priority mail boxes available at the post office.
4. Clothing (shop on weekends at department stores, end of season sales, thrift stores, always cheap stores, stores with very frequent sales)
5. Cars - The biggest decrease in a car's value occurs the moment you buy it and drive it off the lot. Buying a car that's even a year or two old from someone else will save you thousands of dollars. Read more about saving money on your next car purchase here.
6. Cell phones - It's so easy to get a cell phone for $20 or less by renewing your contract or shopping on eBay. Just don't get caught up in the bidding frenzy and pay more than the phone is worth--with cell phones, there's always another phone auction right around the corner. With some patience, you will be able to get a good deal, even on a newer model. If you're willing to settle for a used older model or no-frills model, you can pay as little as $10, including shipping.
7. Portable storage media - Blank DVDs, blank CDs, and flash drives are almost always significantly on sale or free with purchase somewhere. Websites like Dealcatcher will help you spot these deals. You can also look for the freebies yourself in the weekly ads for office supply and electronics stores.
8. Books and Textbooks - The most expensive way to get a book, especially a textbook, is at a brick and mortar bookstore. In my experience, the cheapest way to get a book, especially a textbook, is to buy it used through Amazon or Half.com. Sometimes you can even get new, unread books at a discount through these sites by purchasing from third-party vendors.
If you're not content to check only two sources, use a book comparison shopping tool like AddAll. If you have books of your own that you don't want anymore, you can even get free books through Paperbackswap.com. I also recommend seeing if your local library has a book you're interested in before you decide to purchase it. With library catalogs being available online these days, you can look for a book in just a few seconds without even leaving home.
9. Magazines - The simplest way to avoid paying retail for a magazine is, of course, to subscribe. A magazine subscription costs around $1 - $2 an issue, while the cover price is generally $3 and up. If you just need some easy reading material for a plane, why not sign up for free trials of a couple magazines that interest you instead of forking over $4 or more for a newsstand copy at the airport? If it's a full year's subscription you're after, you can probably find a deal online if you keep your eyes peeled or do a Google search. Sometimes after making an online purchase, you'll get a popup offering you up to three free magazine subscriptions. The catch is that the company offering this deal wants your credit card number and the subscriptions will automatically renew in a year, so if you think you'll want to cancel and you know you won't remember, skip deals like this.
10. Frozen food - because it's non-perishable, you can easily stock up on frozen food when it's on sale and use it as needed. I've noticed that the sale prices on frozen food in particular will save you quite a bit over the regular price--so much so that I can't bring myself to pay the $7 regular price for a frozen pizza anymore, knowing that it will only cost me $2.50 if I can wait a week or two.
Photo by Paul Keleher
I started going to open houses and found that almost all of the properties I looked at, regardless of how expensive they were, just weren't the kind of home I envisioned having for the amount of money and effort that would be required to own them. I figured I would just keep looking and eventually I would find something, but then I lost my interest in looking. Here's why.
Though thousands of people from all walks of life buy homes every year and aren't necessarily well-educated about the process, for me, buying a home without knowing the ins and outs of every line on every piece of paper I'd have to sign wouldn't be an option. So the first major piece of work in buying a home would be to research every aspect of it by reading lots of books full of information I had zero prior knowledge of. Then there would be the hassles of finding a tolerable and trustworthy real estate agent and mortgage lender, actually finding properties I both liked and could afford, making offers (and dealing with the heartbreak of losing out on great places to other buyers), and the major stress and chaos of actually closing the deal and moving. And that would only be the beginning--after that, there would be ongoing monthly homeowner's association fees (I was looking at condos), potential extra homeowner's fees in times when major repairs were needed, private mortgage insurance (since I would have a down payment below 20%), property taxes, and home maintenance and improvement expenses (which can come in the form of an untimely $2000 bill for a new air conditioner in August).
It's true that by not buying, I'll be missing out on benefits like pride of ownership and being able to modify my living space however I please, along with the stability of not having anyone raise my rent drastically or turn my apartment building into condos. I might also miss out on making a massive amount of money if my neighborhood keeps gentrifying the way it has been. On the other hand, I also might miss out on losing a ton of money by buying at the peak of a market that so many people think is in the process of crashing, or at least leveling out (I've been watching the listings, and prices haven't actually gone down much at the low end of the market--the only different is that there are more properties available at the same lowest price).
Most personal finance books will tell you to buy a home because it will make you more comfortable financially in the long run. They say that the only reason you should rent is if you're planning to move in the near future (since this might force you to sell at a loss and because of the high costs of buying and selling a home). People also like to mention that you can deduct your mortgage interest, but this really isn't the fantastic deal it's made out to be unless you're already itemizing (if you have high ongoing medical expenses, for example).
Since I can't predict the market, I have decided to base my home ownership decision on the things I actually have some degree of control over. I want to keep my options open. I want to have the ability to explore paths like starting my own business, working part-time, working in a low-paying field doing something I'm passionate about, taking a couple of months off from working to travel, or picking up and moving to another city. If I were locked into the high expenses of home ownership, I would give up all of these possibilities (or make them much more difficult), and for me that just isn't worth it. The supposed "freedom" of home ownership really isn't a reality for me at this point in my life.
For me, the main purpose of having money is to have options, and to lock myself into a rather expensive thirty year mortgage plus expenses would take away a lot of that freedom. It would require me to maintain a full-time, well-paying job for the next 23-30 years (which is fine for many people, but not for someone with as many divergent interests as I have). Even though I calculated that buying a home might save me $200,000 over 30 years with modest increases in home values and rental rates (which, of course, I can't really predict, and may well be overestimating), if I continue my current savings habits (very likely because I'm a saver by nature) I will probably be comfortable enough in 30 years anyway that the extra potential $200,000 will not have a major impact on my lifestyle or my freedom.
Whether it's deciding whether to rent or own or making any other financial decision in your life, don't just assume that because a personal finance book tells you something is the best choice that it's the right choice for your situation. Think about your own values and goals in life, and structure your finances in a way that will allow you to live by those values and achieve those goals as painlessly as possible.
How do you know if you need disability insurance? If you aren't rich, your significant other isn't rich, and your parents aren't rich, purchasing this insurance is a good idea. If you don't have one of these safety nets, then your ability to work is your greatest financial asset and should be protected accordingly. Otherwise, becoming disabled could ruin you financially and add a great deal of stress to an already terrible situation.
What should you expect when you apply for DII? First of all, unlike car insurance, you can't simply purchase it online and be done with it. You'll have to work with an agent. Acquiring an agent is easy -- just fill out a contact form on any DII website and an agent will contact you. You might want to talk to several agents until you find one you feel comfortable with -- you're going to be making a major purchase, after all, so you want to work with someone honest and well-informed. The agent may also try to sell you other products like life insurance, but I would recommend focusing on these two products separately as each requires a good deal of thought and the company with the best DII policy will not necessarily be the company with the best life insurance policy. Some agents work for a particular company, and some can sell you any company's policy.
Once you've found an agent, the actual application process is less simple. First, you'll talk to the agent by email or phone, discuss your needs, and get an initial quote. Then the agent will want to meet with you in person to discuss everything. You'll ask lots of questions during and after the meeting until you understand the details of the plan you're applying for. Then you'll fill out some forms with your basic information and document your income by submitting recent pay stubs and a couple years' worth of income tax returns. You'll also have to take a medical exam and fill out an extensive and thorough medical history form, which may be done by a medic of the insurance company's choosing. If all of this seems like overkill, keep in mind that the company might end up paying you a fortune over the years if you get hurt, so to protect their interests, a thorough application process is necessary. Insurance companies like applicants to have a three year employment history and an easily documentable, regular income, but even if this doesn't describe you, the right agent may be able to find a policy that fits your situation.
If you work for a company that gives you DII, you've got it easy. You don't have to find a company, choose an agent, fill out any paperwork or take any medical exams. However, you may want to examine your company-sponsored policy to see if it gives you as much coverage as you'll need. Company policies may only replace 60% of your income and, what's more, if you need to use the policy, the income you receive will be taxable (whereas a policy that you purchase yourself will provide tax-free benefits). For this reason, many people choose to purchase additional insurance on their own.
A good DII policy has several important components. It should be guaranteed renewable and non-cancelable until age 65. This means that even if your health degrades, you'll still be insured as long as you keep paying your premiums. You won't have to ever take another exam again unless you want to reapply for a new policy (if your income increases dramatically, for example, or you want to switch companies), and your premium rates will be locked in at the time of purchase. You'll want to make sure you're getting own occupation (that is, the line of work in which you're presently employed) insurance to the extent that you can, which will depend on your profession. If you have a typical office job, the policy may offer you own occupation coverage for five years and then after that expect you to get whatever gainful employment you can. However, if your new gainful employment only pays you $7 an hour and your old job paid $25 an hour, your policy will still make up the difference so that you're bringing home the same amount of money you were during the first five years of your disability (which will be somewhere from 60% to 80% of that $25 an hour).
Disability income insurance is expensive (1% to 4% of your annual pretax salary). If you can't afford much, get a cheap policy with a good company -- it's better than nothing, and you can always reapply for a better policy later. If you can afford more, make sure you don't spend more than you really need to. It's easy to let fear make decisions for you when dealing with a product like this -- bouncing the details of the plan you're thinking about purchasing off of a couple of other people can help you get a sense of whether you're making the most rational decision.
One way to decrease your premiums is to increase the waiting period before you start receiving benefits. Your agent will probably try to sell you a policy that kicks in on the 91st day after you become disabled. If you don't have much in the way of savings, don't have anyone who can help you in a financial emergency, and have a hard time accumulating an emergency fund, this policy is probably a good idea for you. However, you'll pay an extra couple hundred dollars a year for this benefit. If you have somewhat of a safety net in the way of a well-padded emergency fund, an income-earning spouse or significant other who can support you financially if needed, or family who are willing to help you out in a pinch, you should consider a policy that doesn't kick in until the 181st day (6 months) or longer. The maximum waiting period offered by most DII companies is two years.
As with all insurance, you'll have several different payment schedule options. If you pay an entire year's premium at once, you'll save a few bucks, and if you pay smaller amounts on a shorter schedule, you'll pay a bit more. If the fee for breaking up your payments makes a difference between you being able to comfortably pay for the policy and forgoing it altogether, don't let the additional charge trouble you -- it could be as little as $20 extra for the whole year, which is worth it for the peace of mind of not having to fork over $1000 or more all at once. In addition to the payment schedule, some companies (Northwestern Mutual is one) will offer you a choice between a level payment plan (where you pay the same premium every year) and a plan that starts out cheap and increases over time. The idea behind the latter plan is that your income will theoretically increase over time, so you'll always be spending about the same percentage of your income on disability insurance. The drawback is that over time, this type of plan is much more expensive (like $25,o00 more expensive). Once you choose one option or the other, you can't switch. You can, however, reapply for insurance later if you're still healthy and change to the plan that is a better value in the long run.
Here's a list of well-known companies that offer disability income insurance:
When purchasing a product like this, it's smart to pick a large, established company that will still be in existence and financially solvent when you need to make a claim. You can always check an insurance company's ratings through A.M. Best.
Why do you need DII if Social Security provides disability benefits? Social Security really only covers absolute worst-case scenarios. If you can do any job at all, they will expect you to work. Also, Social Security's benefits, while a nice thing to have, probably won't be enough for you to live on, especially if you live in an expensive part of the country -- Social Security doesn't take into account the cost of living in your geographic location. Below, I've summarized the most important points of the SSA's program and provided links to their webpages so you can read the information firsthand or get more details if you're interested.
How the SSA defines disability: "We consider you disabled under Social Security rules if you cannot do work that you did before and we decide that you cannot adjust to other work because of your medical condition(s). Your disability must also last or be expected to last for at least one year or to result in death." Depending on the coverage you are eligible for, you will either start receiving disability insurance payments in month two or month six of your disability, so even in a worst-case scenario, you'll have to support yourself for a while before you get any help from social security. Even if you have private disability insurance, you likely will have purchased a policy that kicks in after, say, six months in order to reduce your premiums. Your emergency fund will support you in the meantime.
How the SSA decides if you are disabled: In 2007, if you make over $900 a month, you won't qualify for disability benefits. Your condition also must be severe enough to "interfere with basic work-related activities."
List of Impairments: If you have any of these conditions, you are automatically eligible. If you have a condition not listed, the evidence must show that the impairment has lasted or is expected to last for a continuous period of at least 12 months." Children can be considered disabled, too.
How to prove to the SSA that you are disabled: In a nutshell, you need medical proof, such as reports from doctors who have treated or evaluated you.
You also have to pay into the program (via your social security taxes) for a certain number of years before you qualify.
Your state may also provide disability benefits, but these will only cover you in the short-term, and again, the payments won't be very high. Also, whenever you're dealing with a government agency, things tend to be time consuming and complicated, and your claim may not be approved.
Applying for disability insurance can be a bit time consuming and complicated, but if you ever get so sick or so seriously injured that you are unable to work for several months or longer, you'll be extremely glad that you took the time to protect yourself in this way.
If you have disability insurance, what company do you use and what do you think of them?
Photo by hfabulous
Hell on Wheels - Seth Stevenson's NY Times op-ed explains why you don't need a rolling suitcase. Here's a man after my own heart!
Over at PF Advice, Jennifer Derrick points out that luck has nothing to do with staying out of credit card debt or having a comfortable balance in your bank account. Shannon Christman provides some excellent tips for post-Christmas shopping. If I can drag myself to the mall (not my favorite place), I am indeed going to start shopping for 2008 on December 26.
It's easy to add festive accents to your interior without going overboard: a couple of seasonal throw pillows and a blanket can give your living room some holiday flair for under $50 while also keeping you warm and cozy.
If you still want to create a full-fledged meal yourself, you can ease the burden by spreading the cost out over a few weeks. Instead of making a couple of giant shopping trips to buy everything you need all at once, gradually stock up. Start purchasing non-perishable items first and buy the fresh ingredients last. Also, plan for your meal to have leftovers so that your the expense and effort of preparing all that food will last you more than one meal. Freeze things and reheat them in a few weeks when you aren't sick of sweet potato casserole anymore.
Consider homemade gifts. Baking cookies or making candy can be a great money saver if you take advantage of economies of scale and make multiple gifts from one set of ingredients. While the preparation of this gift will take you a few hours, so would shopping for a conventional gift. This way, you get to stay home instead of wandering through a chaotic mall. You won't even have to make a special visit to the store: just pick up the ingredients on your next grocery trip. You may be thinking that most people already have more holiday treats than they can handle, but if you make something different than what they are already likely to have, they probably won't care. Think beyond brownies, chocolate chip cookies, and sugar cookies. You could also give something that they can eat later, like a homemade cookie mix with a recipe card attached. When your gift recipient runs out of holiday goodies, all they'll need are some eggs, butter, and vanilla to enjoy your gift. They'll even be able to re-create it later using your recipe. Look for a large jar to put the ingredients in at a craft store or a garage sale.
If baking isn't your thing, maybe you're crafty: how about putting together a photo album with photos of you and the recipient that you've collected over the years?
Another option is to buy gourmet or semi-gourmet items from the grocery store and repackage them with a clear cellophane bag and some ribbon. Most people won't figure out where you got them from, and even if they do, they probably won't care.
Coupons for services can also be a great deal for both you and the recipient. The gift of time can be the most valuable gift of all, whether it's quality time like going out for a cup of coffee or relief from housework.
Remember, your pets have no idea it's a holiday. They don't need gifts. If you just don't feel the celebration is complete without doing something special for your pets, give them their favorite treat, spend some extra time with them, and they'll be happy. If Fido really needs a new bed, give it to him in March when money's not as tight as it is at Christmastime. Besides, what looks old and grubby to you may look like home sweet home to him!
Photo by Chris_J
(This guy really has a lot of great shots. Check them out!)
Photography: I bought a new camera with a much-needed wide angle lens and spent a lot of money on printing my photos, including lots of 8x10's for my portfolio. Though I don't make any money from my hobby (yet), I really enjoy it and the sense of pride I get from sharing my best work with others. I did all of this as cheaply as possible, but it still cost me about $600.
Travel: I spent more money on travel this year than I ever have before (which contributed to the high photography costs), but I don't care. Getting away from my regular surroundings every once in a while helps me clear my head and focus on the things that are most important to me in life (and that includes seeing the world). Frankly, I don't want to tell you how much I spent here! Let's just say that even budget travel adds up.
New jeans: I wear my jeans until they are literally falling apart. It was really time for a new pair (or three).
Shure E2C Noise-Reducing Headphones: These only cost me $40 through an Amazon Goldbox Deal of the Day and were a godsend during my long flights. I can't believe how well they work considering how small and inexpensive they are.
iTurbo - this nifty gadget cost $20 on eBay and allows you to charge your iPod using a AA battery. I think I would have gone batty on my overseas flights if I hadn't been able to make the time fly by with episodes of 24.
Desk chair: I found a much-needed, comfortable desk chair at a garage sale for only $3.00. So what if one of the armrests falls off occasionally? I saved $97!
Donations: I found a couple of causes this year that I really care about, and I'm glad I sent them some money. If anything, I wish I had sent more.
Disability Insurance: Okay, I'm not glad I had to spend all the money this cost (and will continue to cost) or go through the major hassle of obtaining it, but I'm glad to have one of the cornerstones of my long-term financial stability in place.
New Computer: My Apple laptop was so unreliable. It's by far the worst piece of electronic equipment I've ever owned. Since I'm surgically attached to my computer, it probably provides me the most enjoyment per dollar spent of any item I own. I got a pretty good deal on a near top-of-the-line new laptop for $800.
Kitchen gadgets: I used my microplane, garlic press, and citrus press all the time. I love these things. Together, they cost around $40.
German classes: I love foreign languages, but I haven't spent nearly as much time learning them as I would have liked. I'm glad I took the time and money necessary to do something that, for me, is part of creating a fulfilling life. I had to spend a little more to attend a private language school since there is no community college in my area that offers German.
As you can see, there are more things that I'm happy to have spent my money on this year than things I feel I wasted my money on (more than I can list here without boring you, really). I'm glad that all those hours of work have allowed me to purchase some things that have added to my enjoyment of life. Otherwise, what's the point?
An expensive sushi dinner at a mediocre sushi restaurant - $40. I've decided that when I'm craving sushi, nothing but the best will do. I will not waste $40 on sub-par sushi anymore. (Admittedly, a $40 sushi dinner is actually showing some restraint on my part--I adore the stuff.)
Expensive haircuts - $206: The last expensive haircut I had didn't look any better than if I'd gone to a low-priced chain. So maybe I will, next time, or maybe I'll just wear my hair up so no one can tell how long it's been since my last trim.
Melatonin $13: I bought a bottle of melatonin pills from a health food store to help me overcome jetlag on an overseas trip. They don't do a thing for me. I wish I had spent the money on Nyquil instead.
Car rental I didn't need, $79: When visiting some friends out of town, I rented a car. I probably should have just let them drive me around instead, because the only thing I used the car for was to spend more money taking myself to the mall and out to eat!
Getting my check engine light checked at an overpriced mechanic because I was impatient, $89: I should have just gotten a ride to work or taken the bus instead of insisting on driving my own car to the mechanic as soon as the check engine light went on. Now, I have an OBD-II reader so I can conveniently and inexpensively check the engine light myself.
Thanksgiving plane ticket, $322: It's not a bad price for a holiday plane ticket, but if I had made up my mind about where I wanted to go earlier, I could have flown for free with my frequent flyer miles. The particularly annoying thing about this plane ticket was that I purchased it through Cheap Tickets, who didn't manage to put my plane seat requests through to the airline. This got me stuck in the last row both to and from my destination and nearly got me bumped off my flight on the way back. I'll never purchase through them again!
Pants and purses from Goodwill to re-sell on eBay, $21: This seemed like a great idea, but I wasn't able to sell any of them, which ended up being a frustrating waste of time and money, particularly since I hate the funky smell and disorganization of thrift stores.
Gardening supplies, $80: My garden didn't produce a thing this year. Add this $80 to the $200 or so I spent last year and you've got the most expensive twenty-five sugar snap peas and seven cherry tomatoes I've ever eaten.
eBay shipping, $30: I perpetually underestimate the cost of shipping my old stuff that I sell on eBay, and then I lose money. I don't want to depress myself by actually adding up these numbers, so we'll just call it $30. Since then, I've bought a shipping scale that weighs items up to fifty pounds--I figure it will pay for itself pretty quickly.
Overall, I'm happy to say that I feel most of my purchases this year were money well-spent. Of course, I certainly wish I hadn't needed to spend $2000 on dental work and other such unanticipated required expenses, but that's life. Overall, I wasted close to $900 on the items described here (which was even more in pre-tax income), and while I'm not beating myself up over it, I'll certainly strive to waste less money next year.
Photo by B Tal
While they have some interesting-sounding perks like self-serve minibars and wider seats (19.7” in coach, as opposed to 17.2" on most American flights), it's questionable whether gimmicks like mood lighting that changes with atmospheric conditions and planes with monikers like Air Colbert and Jefferson Airplane can really make a flight more pleasant when you're sitting near rambunctious children or someone who doesn't wear deodorant. Also, they've managed to introduce another inconvenience to flying in that you must have a credit card to pay for any of your in-flight entertainment or food. A better idea would have been to actually equip staff with change for customers' cash purchases, which is apparently too difficult a task for other airlines to handle.
Many of Virgin's promises for revolutionizing airline customer service are already offered by all other airlines, like the ability to check your flight status online or by phone. Other pledges are really just basic courtesies that should be extended to anyone forking over $300+ for a service, like attempting to notify you of a flight delay or cancellation and delivering your baggage to your destination on-time (how hard is it, really, when that baggage is on the same flight you are?).
Virgin America also doesn't promise that you won't be bumped (though they do say that those passengers to be involuntarily bumped will be the people who checked in last, which is better than the seemingly arbitrary criteria used by other airlines). Being able to order food from your seat at any time instead of waiting an hour for the cart to roll by, choose from 25 pay-per-view movies and 3000 MP3s, and plug in your laptop at your seat are probably the biggest perks this airline offers right now, in addition to their rather low airfares. They also base your frequent flyer rewards on the dollars you spend instead of the miles you fly.
However, their routes are very limited at the moment: they only fly to San Francisco, Los Angeles(LAX), Las Vegas, New York (JFK) and DC (IAD). Right now, not all of these cities are connected to each other. Flights to Seattle and San Diego are on the way in early 2008, and the airline hopes to have expanded their routes to thirty cities over the next five years (assuming they last that long).
Their fleet currently consists of only fourteen planes, with eight first-class seats per flight. The major perks for first class flyers are massaging chairs, free movies, and free meals. I wonder how annoying those massage chair rumblings are for your rowmate, though?
Though I'm very curious as to whether Virgin really has managed to create a more enjoyable flight experience, I doubt I will be flying them anytime soon as I plan to fly with nothing but frequent flyer miles this year. Because some of Virgin's selling points are so basic, the cynic in me wonders if they are really interested in providing a better flying experience or just want to provide lip service to the concept in the hopes of winning over disgruntled customers from other airlines. I suspect that more changes than the ones Virgin has implemented are needed to truly make flying tolerable, let alone enjoyable.
Photo by Johnny Vulkan
Check your smoke alarms. Start by taking the most obvious but often overlooked step of making sure you have smoke alarms and making sure they work. Most alarms have a light that stays solid or blinks to let you know it's working, but it's still a good idea to test them every three months using the alarm's test button just to be sure. Some folks say you should have smoke alarms in every room, but if you can't manage that you should at least put them near the kitchen and in your bedroom or the hallway near your bedroom.
Have fire extinguishers. You should have at least one home fire extinguisher. You'll want to keep one in an easily accessible spot in the kitchen for sure, and make sure you have the right type of extinguisher for the type of fire that's most likely to occur in that location.
Run emergency exit drills. Most of us have never practiced how we would exit our homes in an emergency. If you have children or pets, this is an especially important step to take. Do your kids know what to do when the smoke alarm goes off or they smell smoke, especially in the middle of the night? How will you coax your cat out from under the bed in an emergency?
Always know where your purse/wallet and keys are. It's a good idea to develop a habit of keeping these items in the same place at home so that you can find them in the event of an emergency, fire or otherwise. That being said, if a fire has engulfed the part of your home that contains these items, don't try to get to them--the most important thing to rescue in a fire is always yourself.
Have emergency money. Store some cash, checks, and an extra credit card in a secure location outside of your house (and not in your car, which could be lost in a fire as well). A safe deposit box at the bank is a good option, as is storing these items with a very trustworthy friend or relative who lives in your city. A fire-rated safe that you keep at home is another (just don't expect it to deter burglars), though if your home is structurally unsound after the fire, you'll have faster access to these items if they're off site.
Take inventory of your home's contents. This will help you to file a claim with your homeowner's or renter's insurance company and get money to replace everything you've lost. Make sure to update your inventory after making a major purchase or once a year. Keep copies of your inventory in a secure form of online storage and in your safe deposit box. For more details, check out Jeffrey's article on creating a digital inventory of your possessions.
Make sure your homeowner's or renter's insurance policy provide replacement cost coverage. This increased level of protection will barely make a dent in your premium, but it will make a huge difference if you ever need to file a claim. The alternative is actual cash value insurance, which will only give you cash for the value of your possessions at the time of the loss (i.e. you won't be getting much for your 1970's couch).
Keep your computer backed up regularly and keep the backups outside your home (that bank safe deposit box will come in handy again here). You can easily back up important files by emailing them to yourself and/or storing them on a flash drive that you keep in a separate location. It's also a good idea to scan important documents like tax returns and other important forms related to your finances and your health so that you'll have electronic backups if you need them. A great way to back up your photos is to upload them to an online photo storage and printing company like Kodak Gallery or Winkflash. Just make sure to follow any requirements for keeping your account active so you don't lose your pictures.
Dealing with a major loss like a fire is always distressing, but with a little preparation you'll be better equipped to handle things. For more information on what you can to do prepare for a worst-case scenario, check out Jeffrey's article on preparing a financial emergency kit, which will also help you prepare for major disasters like hurricanes or earthquakes.
Photo by danny.hammontree
In my Investopedia article, Should You Bite On Dental Insurance?, I explain how dental insurance works. Below, I've elaborated on that explanation, including some numbers that help illustrate my point.
Let's say you have amazing teeth. You could go for five years without a cleaning and you still wouldn't have a single cavity. But, because you don't want to take any chances with the only set of teeth you have and your employer doesn't offer dental benefits, you decided to buy your own dental insurance. You get your teeth cleaned and examined the recommended two times per year, and you also get your recommended bitewing x-rays once a year (as opposed to a full set, which you need once every five years). Your total dental expenses per year would be $600 for insurance premiums, $0 for cleanings and exams, and $0 for bitewing x-rays. These services are generally considered "preventive" and are therefore free if you're insured. Congratulations, you've only spent $600 on dental work for the whole year! However, without insurance, you would have only spent about $350 total for the two cleanings and exams and $50 for the bitewing x-rays, a savings of $200. (Dental costs seem to vary regionally and sometimes with how long you've been a patient of the same dentist, so take these numbers with a grain of salt.) Here's a chart to illustrate the cost of being insured versus not being insured in a good year.
|Good Year With Insurance||Good Year Without Insurance||Savings by Having Insurance|
Here's a loose approximation of what you'll spend for common dental work with insurance/without insurance:
Cleanings and exams: $0/$175 (for one cleaning+exam) (covered 100%)
X-rays, full set: $0/$150 (covered 100% every five years)
X-rays, bitewing: $0/100 (covered 100%)
Fillings, amalgam (silver): $26/$130 (covered 80%)
Fillings, composite (tooth-colored): $30/$150 (covered 80%)
Here's what you'd spend for big ticket dental work with insurance/without insurance:
Root canal: $400 / $800 (covered 50%)
Crown: $450 / $900 (covered 50%)
Now we can calculate your potential savings in a somewhat bad, but not really atypical year. You still need the exams, x-rays, and cleanings no matter what kind of year you're having, so with insurance you're starting at $600. Let's say you need three fillings and that you, like most people, prefer the more attractive, more expensive tooth-colored fillings. (It's important to note here that the cost of a filling can vary by over $100 per filling depending on the tooth being filled, the number of surfaces that have to be drilled, and the type of material being used to fill the tooth.) Let's say that you have two small, one-surface fillings on two of your front teeth and one larger, two surface filling on one of your molars. The regular price of these fillings is $120 each for the small ones and $180 for the large one, making the insured price for these fillings is $30 each for the small ones and $40 for the large one. Now you've spent a total of $700 ($600 in insurance premiums plus $100 for filling copayments). If you didn't have insurance, you would have spent $450 on the cleanings, exams, and x-rays, plus $120 each for the small fillings ($240) and $180 for the large filling. That's a total of $870. Now you've come out ahead for the year by $170 thanks to your insurance.
|Average Year With Insurance||Average Year Without Insurance||Savings by Having Insurance|
Now let's dig into a really bad year. On top of the work described in the previous section, you also need a root canal and a crown. Ouch!
Now, not only are the root canal and crown incredibly expensive, but you only have $130 left in that annual maximum. That means that you don't get the full 50% copayment for these services, but rather, only $130 of the $1700 bill will be covered. You're not saving as much as you thought you were going to when you signed up for that insurance plan. Double ouch.
|Bad Year With Insurance||Bad Year Without Insurance||Savings by Having Insurance|
Over a five year period, a typical patient might have three good years, one average year, and one bad year.
|Five Years With Insurance||Five Years Without Insurance||Savings by Having Insurance|
Also, there is one way you might be able to get a good deal on dental insurance if it isn't offered through your employer and you aren't married. If you have a significant other that you live with but you aren't married (legally or otherwise), in some states and with some plans, you can qualify as a domestic partner regardless of whether you are a same sex couple. You may have to live together for a certain period of time, like six months, before you officially qualify. On the other hand, some insurance companies will make you jump through serious hoops to get your totally legit same-sex domestic partner on your insurance plan. It sounds terribly unfair, but I imagine the rules are in place to prevent people from claiming their roommates as domestic partners or something. (How this is good for the insurance company's bottom line is beyond me -- for many people, their only options are cheap insurance or no insurance. In most cases, I imagine that insurance companies are only losing money by preventing potential customers from getting insurance, regardless of whether they're in a relationship or the nature of that relationship. How does being in a heterosexual relationship make one a better insurance risk?)
To sum up, the lesson here is that you probably shouldn't buy dental insurance unless you can get it cheaply as part of a group plan that will get you significant discounts on both the premiums and the dental work itself. While the monthly dental insurance premiums don't cost much more than a basic cell phone plan, those payments really add up. Add to that a low annual maximum, and you're unlikely to win the dental insurance game, even if your teeth have frequent problems.
One final note: don't go into or add to your credit card to pay your dental bills -- most dentists will work out a payment plan with you if you don't have the savings or the cash flow to pay your bill all at once. Following your dentist’s recommendations for at-home oral care and not neglecting your regular cleanings every six months are the best way for most people to save on dental care.
Photo by greefus groinks
Shop at ethnic markets. I find that a lot of really wonderful, exotic, and flavorful dishes can be recreated rather simply and cheaply at home. Visiting your local ethnic grocery stores can be a great way to indulge in a little bit of restaurant-style eating without actually having to spend money on a restaurant. Also, these stores tend to offer very affordable (and sometimes stunningly cheap) prices on things that you didn't even realize your traditional grocery store was marking up, like tortillas and soy sauce. Finally, shopping at an Asian market when you've been raised on mac and cheese will also give you the opportunity to try a wide variety of new foods and discover new things to enjoy.
Shop at farmers' markets. Not only is the produce you get from the farmers' market fresher and of better quality than the stuff you buy at the supermarket, but often it's a lot cheaper as well. You're buying your fruits and vegetables from the farmers themselves, thereby cutting out the middleman (which always saves money). Best of all, you're buying from people who love what they do, meaning that you're bound to get an overall better experience at these small markets than from the big chains. You may also have access to a wider variety of produce -- ten kinds of apples instead of three, for example.
Start your own garden. This can wind up being more work and costing more money than you think if you aren't careful, but if done properly, not only can you cultivate your own food and cut your grocery bill, but you can also dine with the satisfaction of eating something that you grew yourself.
Share. Buying items in bulk or wholesale quantities and splitting them up with friends, relatives, or neighbors can reduce trips to the store and save money for everyone involved.Instead of clipping coupons, get companies to mail you their manufacturer's coupons. Most of the time, a phone call, letter, or email to a business with a comment or especially a complaint about one of their products will land you a stack of valuable coupons. Make sure to give your address when you write.
Learn how to make gourmet items at home. Not only will it save you money on treats for yourself, but you can use these items as inexpensive gifts for others. Oftentimes, following a recipe is much simpler than you'd think. You may not have considered doing things like making your own candy or ice cream, but I find it to be both cost-effective and fun. I invested in an ice cream maker and have saved untold money on ice cream -- not to mention the unique flavors I've been able to enjoy and the satisfaction I get from creating them. I also recently made chocolate truffles, and it was a surprisingly simple and cheap process -- way better than paying $8 a pound!
Photo by taberandrew
The voice of Marketplace Money, Tess Vigeland, seems particularly fascinated with the subject of trash. Several weeks ago, she embarked on a mission to carry her trash around with her for two weeks. On the November 9th show, Vigeland recounted her experience driving around her neighborhood and all the way to the dump with her Pasadena neighborhood’s garbage man of 25 years. The purpose of the segment appeared to be to impart awareness to the listener that the items we throw away do not merely disappear, and that landfills don’t have infinite space.
Right now, all public emphasis is on the consumer to change his habits for the sake of the planet. He must recycle everything (regardless of whether his neighborhood has a curbside recycling program), take old computer monitors and cans of paint to hazardous waste disposal centers, pay a surcharge on recyclable cans and bottles, consider how much trash any purchase creates, vow to not buy anything new for an entire year, forage for edible plants in public parks, get an expensive hybrid car, ride a bike down dangerous streets designed for cars, and get broken items fixed instead of buying new ones even though a repair nowadays often makes little economic sense and is terribly inconvenient.
In fact, all of these choices are incredibly inconvenient, which is why so many of us don’t make them. Journalists should stop feeding the self-congratulatory fires of individual environmentalists and start asking how companies can reduce their waste, making it easy for us as consumers to be environmentally friendly. No, I don’t want to have to throw away a seemingly needless plastic container every time I buy persimmons from Trader Joe’s, but grabbing my canvas tote and heading to the farmer’s market is an inconvenience for me. The real solution here is for Trader Joe’s to stop packing their persimmons, apples, pears, grapes, peppers, and everything else in needless amounts of plastic. The pressure to change needs to be on the entities with the ability to make the biggest impact, not on the common man whose main incentive for making environmentally sound decisions is merely the ability to smugly pat himself on the back. Most “issues” and “causes” have a certain degree of snob appeal, but lately, environmentalism is the snobbiest of them all.
The concerns of environmentalists are real, of course. There’s no denying facts like those Vigeland presents: Since 1960, the population of the United States has increased by 60%, while our trash has increased by 180%. Getting a broken object fixed, whether it’s a shoe or a DVD player, is no longer economically viable. She also points out that landfills are the largest source of “human methane” (though one might argue quite compellingly that the meatpacking industry’s contribution to methane is also ultimately caused by humans). The average American throws away a pound of food a day according to a University of Arizona study, and many grocery stores are throwing away so much edible food that an entire movement of people called Freegans has sprung up to reclaim discarded food and other perfectly useful items they find in the trash.
Many of the arguments in favor of environmentalism are overly simplistic, such as one of this Marketplace Money episode’s opening lines: “What have you spent your hard-earned money on recently…eventually most of it ends up on the trash heap, doesn’t it?” Well, yes, eventually, but what about the utility we get from the item between its purchase and its disposal? Then there’s that pesky issue of all the trash created by our inability to predict the future: how could we have known twenty years ago that VCRs, cassette tape players, and cathode ray tube monitors would become obsolete so quickly?
Despite the amazing amount of trash we generate, many of us are actually pack rats, hanging onto things far past their useful lives and keeping them out of landfills. Why aren’t packrats lauded for their contribution to saving the planet? More importantly, why isn’t anyone exploring this peculiar phenomenon whereby some of the wealthiest people in the world hang on to material possessions they don’t use and in some cases have forgotten they own or even have to pay to keep in storage units?
Recycling is one of the most commonly lauded steps towards saving our planet, but how often does anyone point out that recycling uses resources, too? Why isn’t it commonly known whether the resources required to recycle so many aluminum cans is more or less harmful than adding to our landfills? Vigeland presents seemingly ominous facts that half of LA County landfills are scheduled to close in the next decade, and all will be closed by 2053. What the listener is supposed to conclude from these statements is that we are quickly running out of landfill room and are nearing a trash crisis, but are we really running out of landfill room? Perhaps there is no room for a landfill smack in the middle of Westwood, and we may start seeing our trash hauled longer distances before it meets its final resting place, but I seriously doubt that the trash will be backing up to my front door anytime in my lifetime unless I move to East St. Louis.
Vigeland asks, “Is it up to us to curb our voracious appetite for stuff, or should we simply find more places to toss it away?” The simple answer is neither: it’s up to our legislators and the corporations they supposedly govern to stop making decisions that are terrible for the planet, and as any economist will tell you, they need incentives to do so. Right now, there aren’t enough incentives for companies to play fair with the earth: the existing structure dictates that the best way to make the most profit is often to ignore environmental welfare.
The average person doesn’t see the landfills or many of the other direct impacts of our poor environmental choices, so in that sense, it’s a very good thing when shows like Marketplace Money bring these issues to our attention. However, when it comes to environmental issues, the media is currently using its far-reaching influence to cater to the popular girls in school instead of bringing to the table the real questions that need to be asked. When will a major auto manufacturer release a $12,000 hybrid vehicle? Who killed the electric car? Why don’t stores like Whole Foods start offering meaningful discounts to shoppers who bring their own bags? How can we raise enough money to build viable public transit options in our most polluted cities? Instead of spending its energies on hot-button, sound bite-style coverage of our country’s environmental problems, the media needs to start using its broad reach to ask the difficult questions that can effect meaningful change.
Photo by D'Arcy Norman
I recently ate a bag of Terra Chips that I was not quite enthused with. The overall flavor was good, but they were much too salty. As I was about to throw the bag away, I noticed a statement on the back that I should write to them and send the empty bag if I wasn't completely satisfied. So I did.
In a few weeks, I received a letter, two coupons for a free, full-sized bag of Terra Chips, and two coupons for 55 cents off. Since I have been eating a lot of Terra Chips lately and they aren't cheap, I'm quite happy about the coupons.
To read about my previous success with writing to companies, read about My Consumer Victory With The Gap and How I Get Coupons for Organic Products.
It’s true that the purpose of a home inspection is only to inspect the quality, safety, and overall condition of things that are readily visible — that is, components of a home that don’t involve dismantling anything or opening up walls and ceilings. While this may sound like something anyone with a good eye could do, here are some examples of things a home inspector will look for that you probably can’t identify yourself.
- Do you know how to identify a toilet that needs replacement?
- Can you identify faulty wiring on a garbage disposal?
- Do you know how to tell if the dryer vents properly?
- Can you identify a fireplace that is not in safe, usable condition?
- If you live in an area subject to earthquakes, do you know how to make sure your water heater is properly strapped?
- Do you know how to tell if the vent above the kitchen range hood is a fire hazard?
In order to avoid feeling ripped off and help you understand the fine print in the contract you’ll need to sign, keep in mind that a home inspection does not typically cover the following:
- Termites and pests. Law mandates that pest inspections must be done by a licensed pest control operator.
- Engineering issues. Geologic stability, lot lines, environmental hazards, zoning designations, and code compliance are not within the scope of a home inspection.
- Concealed conditions. It’s true that some problematic conditions will only be apparent by looking behind walls, but putting holes in walls and patching them up can’t be within the scope of a home inspection because you can’t make alterations to someone else’s property.
- Appliances not included in the property sale (unattached appliances) such as refrigerators. If you happen to be buying the seller’s existing fridge and you want it inspected, make sure to ask about this before you sign the contract.
- Environmental health hazards like radon gas, lead paint, or asbestos.
- Swimming pools and hot tubs.
- Value appraisal. This is a separate inspection requiring different skills. In order to secure your mortgage, this is another job you’ll have to pay for.
- Repair cost estimates. These take extra time to calculate and costs can vary widely depending on the contractor used and the type of replacement components purchased.
- Gas appliances. The gas company is specially trained to handle these inspections and will do the job for free.
- Cosmetic defects. These do not present a danger to you, and if they’re significant, you will have already noticed them anyway. It doesn’t take specialized training to see that the paint on the walls is chipping, so why would you pay someone to point this out to you?
- Latent defects. Even the best home inspector can’t predict the future. The best you can hope for is that the present condition of the home has some relationship to its potential for future problems.
If you’re buying a condo or a co-op, there are additional considerations. Keep in mind that the home inspection will not test for noise transmission between units — that is, how much your neighbors’ habits will affect you. If this is a concern, you should try to spend as much time in the building as possible to observe noise conditions before you purchase, and minimize your chances of getting a noisy unit in the first place by choosing a top floor corner unit with double paned windows. Common areas that do not have a direct impact on your unit, like a community fitness center, are also not included in the inspection.
Surprisingly, the job also may not include the inspection of common areas that do have a direct impact on your unit, but you would be unwise to work with such a short-sighted inspector. While it certainly costs more to have someone look at the entire building and not just the unit you’re considering, by looking only at the small picture and ignoring the big one you won’t know what you’re really getting into. If an older building doesn’t have proper seismic retrofitting and you park your beautiful new Acura (because you’re a savvy luxury shopper, after all) in the subterranean garage, guess whose car will get crushed in an earthquake, and guess whose insurance won’t cover it? By the same token, if the roof is in need of repair and you live on the top floor, you’ll certainly notice a downpour in the middle of the night when you wake up to water dripping on your head.
Also, be aware that just because a home is new doesn’t mean it you shouldn’t have it inspected. Even an extremely expensive new home does not equate to an extremely well-constructed home. Just as you can purchase a brand-new car that is a lemon, be it an F-150 or a Corvette, you can purchase a brand-new home with significant defects.
If you’re still looking to save money on a home inspection, what about having a friend in the construction, engineering, or real estate business do the inspection for you? You may save money, but you won’t be getting expertise. Believe it or not, home inspection involves specialized training that any of these professionals are unlikely to have. Also, if you go ahead and purchase the home that your friend inspected and discover a costly defect later that you think the inspector should not have missed, wouldn’t you rather be angry with (and possibly sue) an inspector you don’t know than a good friend?
What about taking a home inspection course and learning how to do it yourself? This route is better than forgoing the home inspection altogether, but you’ll need to do some advance planning. If you want to take the official classes offered by Inspection Training Associates, the introductory class alone will cost you $89 and last six hours. It also may be located out of town, even if you live in a major city. At the end of the class and the long drive, you still won’t have the experience in identifying problems that someone who has been in the business for years will have. Taking a class, official or otherwise, still might be a wise investment, though: as a new homeowner, it can’t hurt you to have a basic knowledge of how to identify potentially dangerous and/or expensive problems in and around your home.
When it comes down to it, you just shouldn’t let the cost of a home inspection trouble you (if you can’t afford it, you’re not ready to buy, anyway). While a home inspection will cost several hundred dollars, it can easily pay for itself and then some. The home inspection helps you determine if you are paying a fair price for the home — if it has several repairs that need to be made, you may be able to negotiate with the seller and get him to replace the broken air conditioner before you move in or provide a cash credit for you to take care of the work yourself once you’re the new owner. When you consider how expensive it can be to replace an air conditioner or furnace (say, $2,000) or even a dishwasher, the cost of a home inspection really seems nominal.
Don’t expect to find a new home that is flawless — your goal is to make sure the home you’re interested in doesn’t have any existing costly defects and that you go into the purchase knowing what shortcomings the home may have and what repairs need to be made.
To become even more informed about the home inspection process and why it’s a wise investment, check out the book I read: The Consumer Advocate’s Guide to Home Inspection by Barry Stone, author of the nationally syndicated column, “Ask the Inspector.”
Airport and airplane shopping seem highly illogical to me. I'm tired. I'm stressed out. I've just spent, or am about to spend, a bunch of money on travel and I'm not really looking to add to that cost with a bottle of perfume I don't need. My bags are usually completely full, and even if they weren't, I wouldn't want the added weight. I can't comparison shop for better prices when I'm in an airport, either. I really don't understand why airport sales are so profitable.
Clearly I'm not the typical consumer, though. Airport shopping is so popular that the person who makes airport purchases has his own label: transumer, a person who consumes while in transit. Companies like JC Decaux, self-proclaimed "world's largest airport advertising company," brag that "[c]onsumer mindsets are transformed by the excitement of the airport experience, making passengers behave outside the norm in terms of spending, ad awareness and consumerism. " Now, I guess this must be true or airports wouldn't bother to have so many stores, but I have to take issue with the "excitement of the airport experience." There are few places I would rather avoid than airports and airplanes, if I could. I would rather have a gynecological exam than be subjected to hours of rude strangers on cell phones, uncontrolled children, airport security, airport traffic, dehydrating airplane air, the smell of the airplane lavatory that always wafts throughout the cabin, and a complete lack of personal space or privacy.
JC Decaux is apparently partially responsible for the chaos at London Heathrow Airport, a truly a wretched place where I recently enjoyed two layovers. Not only does it take upwards of an hour to get from one terminal to another (really), but once you finally get to your terminal, you're forced to wait in the middle of an upscale shopping mall where you can buy everything from crab legs to leather shoes until your gate "opens." You have no idea which gate your flight will leave from until about thirty minutes before your flight leaves (if that), so you're forced to wait in the shopping area.
As if airports were not chaotic and unpleasant enough, airport stores increase crowds in the terminals. Instead of most people either sitting and waiting or heading to their gate or the restroom, you have people wandering from shop to shop in a consumerist haze. When folks buy a bunch of supersized Toblerone bars and cartons of cancer sticks while they're waiting to board, they have to lug their loot with them onto the plane--which means it ends up as a carry-on item, because the shopping areas, especially the duty-free ones in the international terminals, are generally located past the luggage check-in counters. When overhead compartment space is already limited on the plane, it doesn't make sense to let people stash giant shopping bags whose dimensions are imcompatible with the compartments where my within-the-carry-on-baggage-allowance luggage is supposed to go.
I'm sure no one will be listening to my complaints anytime soon, though. "Heathrow T3 is the fifth largest retail site in Britain," according to JC Decaux's website, and "£616 million (net) was spent on retail at BAA airports last year equating to an average spend of £4.28 per passenger."
The mandate to shop can't be escaped even on the airplane. Once seated, my limited legroom is shortened by an inch or two because of all the "magazines" the airline insists on sticking in the back of the seat pocket. Remember when the only thing in the back of the seat pocket was a safety card and a barf bag? Now we're encouraged to shop while on the plane through Sky Mall magazine, which, like The Sharper Image, sells all sorts of intriguing but ultimately useless and overpriced gadgets. Apparently, the fact that I've already spent $350 on a plane ticket signals that I have enough disposable income to purchase such junk, but personally, I find it insulting that I'm goaded to fork over even more money when I'm already spending a chunk of change for the privilege of being crammed into a a flying cattle car packed with crying babies, sickos, men who invariably feel entitled to the armrests, and people who just can't shut up. I can't even catch a nap without being constantly interrupted with messages about how I can pay for a headset, pay to watch a movie, pay for a cocktail, pay for a snack, pay for a bottle of water, and earn extra miles by making purchases on the plane from the Sky Mall magazine.
Google "airport shopping"and you'll get a list of links to the companies behind the shops at each of the major airports. At the websites, you can learn about the shopping options that will be available at the airports you will be traveling to, including duty-free options. You can even see prices and, sometimes, which stores are available before the security checkpoint. Amsterdam's international airport even has an art museum, complete with museum giftshop, which is probably the true purpose of this particular “museum.” Airport retail stores also have longer hours than retail stores in the outside world, sometimes opening at 6:30am and closing at 10pm or later. There are even online shopping guides that tell you how to make the most of your airport shopping experience.
I hate leaving my home for many reasons, but the plague of advertising I'm subjected to when I'm out in the world has to be near the top of my list. When I'm at a certain gas station, a TV screen starts talking to me as soon as my gas starts pumping. TV's blab at me to buy things on the bus and on the airplane, too. Trucks and motorcycles dragging billboards behind them clog up our already congested streets. Planes drag banners advertising beer across the sky over the beach. It seems like the only place I can go anymore and not be advertised at is my home, as long as I'm willing to keep the TV and radio turned off and not read any magazines or check my mailbox or answer my phone.
When I'm enduring completely miserable experience that is flying, can't the corporations just back off for a few hours?